Hootsuite vs Sprout Social2026
Hootsuite
Social Media Management
The most widely used social media management platform for scheduling, analytics, and team collaboration.
Sprout Social
Social Media Management
Enterprise social media management platform with deep analytics, social listening, and CRM integration.
Our Verdict
Hootsuite has the pricing advantage ($99/mo vs $249/mo).
Choose Sprout Social if…
teams at the mid-market companies stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Starting price | $99/mo | $249/mo |
| Free tier | ||
| Free trial | 30 days | 30 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | teams of all sizes | mid-market companies |
| Tracked features | 7 | 9 |
| Company | ||
| Founded | 2008 | 2010 |
| Verified listing | ||
Pricing
Hootsuite
SubscriptionSprout Social
SubscriptionHootsuite
$99/moSprout Social
$249/moHootsuite
Sprout Social
Hootsuite
30 daysSprout Social
30 daysRatings & Reviews
Hootsuite
No reviews yetSprout Social
No reviews yetFeatures & Capabilities
Hootsuite
teams of all sizesSprout Social
mid-market companiesHootsuite
7Sprout Social
9Company
Hootsuite
2008Sprout Social
2010Hootsuite
Sprout Social
Key Differences
Hootsuite
$99/mo✓
Sprout Social
$249/mo
Hootsuite
7 tracked features
Sprout Social
✓9 tracked features
Hootsuite is best for…
Strengths
- Most widely used social media tool
- Supports all major networks
- Strong team collaboration and approvals
- Social listening built in
Sprout Social is best for…
Strengths
- Best-in-class social analytics and reporting
- Social listening across the web
- CRM-connected social data
- Smart Inbox for all message management
Pricing Comparison
Hootsuite
From $99/mo
Professional plan from $99/month for 1 user. Team from $249/month.
Sprout Social
From $249/mo
Standard plan from $249/seat/month billed annually.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Both tools
- Social Scheduling
- Social Analytics
- Social Listening
- Content Calendar
- Approval Workflows
- API Access
- Dashboard & Reporting
Only in Sprout Social
- CSAT Surveys
- Team Collaboration
Frequently Asked Questions
- What is the main difference between Hootsuite and Sprout Social?
- Hootsuite has the pricing advantage ($99/mo vs $249/mo).
- Is Hootsuite cheaper than Sprout Social?
- Hootsuite is cheaper at From $99/mo vs From $249/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Hootsuite to Sprout Social?
- Yes — most teams can migrate from Hootsuite to Sprout Social with a data export/import process. Check whether both tools support CSV or API data export before starting. Sprout Social offers a free trial, so you can test it before cancelling Hootsuite.
- Does Hootsuite or Sprout Social offer a free trial?
- Both Hootsuite (30 days) and Sprout Social (30 days) offer free trials. Try both before committing.