Incogni vs LastPass2026
Incogni
Cybersecurity
Automated personal data removal service that deletes your information from data brokers.
LastPass
Cybersecurity
One of the most widely used password managers for individuals and business teams.
Our Verdict
Incogni is better suited to freelancers and solo operators, while LastPass is designed for teams of all sizes. LastPass is the more affordable option with a free tier.
Choose Incogni if…
teams at the freelancers and solo operators stage and teams that need more power and don't mind paying for it
Choose LastPass if…
budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Incogni | LastPass |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $7/mo | $3/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | freelancers and solo operators | teams of all sizes |
| Tracked features | 1 | — |
| Company | ||
| Founded | 2021 | 2008 |
| Verified listing | ||
Pricing
Incogni
SubscriptionLastPass
FreemiumIncogni
$7/moLastPass
$3/moIncogni
LastPass
Incogni
LastPass
Ratings & Reviews
Incogni
No reviews yetLastPass
No reviews yetFeatures & Capabilities
Incogni
freelancers and solo operatorsLastPass
teams of all sizesIncogni
1LastPass
—Company
Incogni
2021LastPass
2008Incogni
LastPass
Key Differences
Incogni
Subscription
LastPass
✓Freemium
Incogni
$7/mo
LastPass
✓$3/mo
Incogni
freelancers and solo operators
LastPass
teams of all sizes
Incogni is best for…
Strengths
- Removes data from 200+ brokers
- Continuous monitoring
- Simple progress dashboard
- Affordable price
LastPass is best for…
Strengths
- 33M+ users — very widely recognised
- Free plan available
- Good browser extension across all browsers
- Business SSO and directory integrations
Pricing Comparison
Incogni
From $7.49/mo
Individual from $7.49/month billed annually.
LastPass
From $3/mo
Free plan with limited device access. Premium from $3/month billed annually.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Incogni
- Personal Data Removal
Alternatives & More Comparisons
Alternatives to Incogni
Alternatives to LastPass
Frequently Asked Questions
- What is the main difference between Incogni and LastPass?
- Incogni is better suited to freelancers and solo operators, while LastPass is designed for teams of all sizes. LastPass is the more affordable option with a free tier. Choose Incogni if you need it for teams at the freelancers and solo operators stage and teams that need more power and don't mind paying for it. Choose LastPass if you need it for budget-conscious buyers who want to start for free or at lower cost.
- Is Incogni cheaper than LastPass?
- LastPass is cheaper at From $3/mo vs From $7.49/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Is Incogni or LastPass better for small businesses?
- Incogni is better suited to freelancers and solo operators, while LastPass is designed for teams of all sizes. If you're a small team, start with Incogni — you can always migrate as you scale.
- Can I switch from Incogni to LastPass?
- Yes — most teams can migrate from Incogni to LastPass with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.