Mailchimp vs Zapier2026
Mailchimp
Email Marketing
The world's most popular email marketing platform with automation, landing pages, and a website builder.
Zapier
Marketing Automation
No-code automation platform that connects 7,000+ apps and automates repetitive workflows without coding.
Our Verdict
Mailchimp has the pricing advantage with a free tier.
Choose Mailchimp if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Mailchimp | Zapier |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $13/mo | $30/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | teams of all sizes |
| Tracked features | 11 | 5 |
| Company | ||
| Founded | 2001 | 2011 |
| Verified listing | ||
Pricing
Mailchimp
FreemiumZapier
FreemiumMailchimp
$13/moZapier
$30/moMailchimp
Zapier
Mailchimp
Zapier
Ratings & Reviews
Mailchimp
No reviews yetZapier
No reviews yetFeatures & Capabilities
Mailchimp
small to mid-sized businessesZapier
teams of all sizesMailchimp
11Zapier
5Company
Mailchimp
2001Zapier
2011Mailchimp
Zapier
Key Differences
Mailchimp
$13/mo✓
Zapier
$30/mo
Mailchimp
11 tracked features✓
Zapier
5 tracked features
Mailchimp is best for…
Strengths
- Very easy for beginners
- Generous free plan
- Huge template library
- Strong e-commerce integrations
Zapier is best for…
Strengths
- Connects 7,000+ apps — most integrations of any platform
- No coding required
- Multi-step workflows with conditional logic
- AI-powered automation steps
Pricing Comparison
Mailchimp
From $13/mo
Free for up to 500 contacts. Essentials from $13/month.
Zapier
From $29.99/mo
Free for 100 tasks/month. Professional from $29.99/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Mailchimp
- Email Marketing
- Email Templates
- A/B Testing
- List Segmentation
- Landing Pages
- Pop-ups & Forms
- Transactional Email
- Social Scheduling
Both tools
- API Access
- Zapier Integration
- Marketing Automation
Only in Zapier
- Workflow Integration
- Workflow Automation
Frequently Asked Questions
- What is the main difference between Mailchimp and Zapier?
- Mailchimp has the pricing advantage with a free tier.
- Is Mailchimp cheaper than Zapier?
- Mailchimp is cheaper at From $13/mo vs From $29.99/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Mailchimp to Zapier?
- Yes — most teams can migrate from Mailchimp to Zapier with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.