AWeber vs Klaviyo2026
AWeber
Email Marketing
Reliable email marketing and automation built for small businesses and content creators.
Klaviyo
Email Marketing
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Our Verdict
AWeber is better suited to freelancers and solo operators, while Klaviyo is designed for small to mid-sized businesses. AWeber has the pricing advantage with a free tier.
Choose AWeber if…
teams at the freelancers and solo operators stage
Choose Klaviyo if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | AWeber | Klaviyo |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $15/mo | $20/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | freelancers and solo operators | small to mid-sized businesses |
| Tracked features | 7 | 13 |
| Company | ||
| Founded | 1998 | 2012 |
| Verified listing | ||
Pricing
AWeber
FreemiumKlaviyo
FreemiumAWeber
$15/moKlaviyo
$20/moAWeber
Klaviyo
AWeber
Klaviyo
Ratings & Reviews
AWeber
No reviews yetKlaviyo
No reviews yetFeatures & Capabilities
AWeber
freelancers and solo operatorsKlaviyo
small to mid-sized businessesAWeber
7Klaviyo
13Company
AWeber
1998Klaviyo
2012AWeber
Klaviyo
Key Differences
AWeber
$15/mo✓
Klaviyo
$20/mo
AWeber
freelancers and solo operators
Klaviyo
small to mid-sized businesses
AWeber
7 tracked features
Klaviyo
✓13 tracked features
AWeber is best for…
Strengths
- Very simple setup
- 700+ email templates
- Free plan up to 500 subscribers
- 24/7 live chat support
Klaviyo is best for…
Strengths
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
Pricing Comparison
AWeber
From $15/mo
Free for up to 500 subscribers. Lite from $15/month.
Klaviyo
From $20/mo
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in AWeber
- Landing Pages
- Pop-ups & Forms
Both tools
- Email Marketing
- Email Templates
- List Segmentation
- Drip Campaigns
- API Access
Only in Klaviyo
- SMS Marketing
- Marketing Automation
- A/B Testing
- Abandoned Cart Recovery
- Send Time Optimisation
- Transactional Email
- Dashboard & Reporting
- Push Notifications
Frequently Asked Questions
- What is the main difference between AWeber and Klaviyo?
- AWeber is better suited to freelancers and solo operators, while Klaviyo is designed for small to mid-sized businesses. AWeber has the pricing advantage with a free tier. Choose AWeber if you need it for teams at the freelancers and solo operators stage. Choose Klaviyo if you need it for teams at the small to mid-sized businesses stage.
- Is AWeber cheaper than Klaviyo?
- AWeber is cheaper at From $15/mo vs From $20/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Is AWeber or Klaviyo better for small businesses?
- AWeber is better suited to freelancers and solo operators, while Klaviyo is designed for small to mid-sized businesses. If you're a small team, start with AWeber — you can always migrate as you scale.
- Can I switch from AWeber to Klaviyo?
- Yes — most teams can migrate from AWeber to Klaviyo with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.