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Drip

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Email MarketingMarketing Automation

E-commerce email and SMS marketing automation platform for brands serious about lifecycle marketing.

Visit DripSubscription· from $39/mo14-day free trialCompare →
Pricing

Subscription

Starting price

$39/mo

Free trial

14-day trial

Best for

SMBs (50–500)

Data verified

Apr 2026

What is Drip?

Drip is a marketing automation platform built exclusively for e-commerce brands. It combines email and SMS marketing with deep Shopify, WooCommerce, and Magento integrations to trigger personalised campaigns based on purchase history, product views, cart abandonment, and customer lifetime value. Drip's visual automation builder and pre-built e-commerce playbooks make it a favourite for DTC brands looking to grow revenue from their existing customer base. Unlike general-purpose email tools, every feature in Drip is designed around e-commerce workflows.

Key Features

Pricing

subscription

$39/month

14-day free trial

Plans from $39/month for up to 2,500 contacts.

See current pricing on Drip

Pricing may have changed. Always verify on the vendor's website.

Who is Drip best for?

Best for

Drip is designed for small to medium-sized businesses.

Popular in these industries:

Retail & E-commerceE-commerce

Pros & Cons

Pros

  • Purpose-built for e-commerce
  • Deep Shopify and WooCommerce integration
  • Email and SMS in one platform
  • Revenue attribution reporting
  • Strong lifecycle automation

Cons

  • No free plan
  • More expensive than general email tools
  • Less suited to non-e-commerce businesses
  • Can be complex for beginners

Frequently Asked Questions

Does Drip offer a free trial?
Yes, Drip offers a 14-day free trial. No credit card required in most cases.
What is Drip used for?
E-commerce email and SMS marketing automation platform for brands serious about lifecycle marketing.
Who is Drip best for?
Drip is primarily designed for small and medium-sized businesses.

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