Kit (ConvertKit)
VerifiedThe email marketing platform built for creators — bloggers, podcasters, YouTubers, and online course sellers.
Freemium
$25/mo
No free trial
Freelancers & solos
Apr 2026
What is Kit (ConvertKit)?
Kit (formerly ConvertKit) is the email marketing platform of choice for content creators, with 600,000+ creators using it to grow and monetise their audiences. Unlike general-purpose email tools, Kit is built around the creator workflow: growing a subscriber list, tagging and segmenting based on interests, sending targeted email sequences, and selling digital products and subscriptions directly via email. Its visual automation builder, landing page creator, and subscriber tagging system are purpose-built for creator businesses. Kit's free plan supports up to 10,000 subscribers, making it the most generous free plan among creator-focused email tools.
Key Features
Pricing
freemium
$25/month
Free for up to 10,000 subscribers. Creator from $25/month.
Pricing may have changed. Always verify on the vendor's website.
Who is Kit (ConvertKit) best for?
Best for
Kit (ConvertKit) is designed for freelancers and solo operators.
Popular in these industries:
Pros & Cons
Pros
- Built for creators — bloggers podcasters YouTubers
- Free plan up to 10,000 subscribers
- Visual automation builder
- Sell digital products directly via email
- Clean simple interface
Cons
- Less suited to e-commerce or SaaS businesses
- Fewer templates than Mailchimp
- A/B testing limited on lower plans
- Landing page builder less powerful than dedicated tools
Frequently Asked Questions
- Is Kit (ConvertKit) free?
- Kit (ConvertKit) offers a free tier with limited features. Paid plans start at $25/month for more advanced functionality.
- What is Kit (ConvertKit) used for?
- The email marketing platform built for creators — bloggers, podcasters, YouTubers, and online course sellers.
- Who is Kit (ConvertKit) best for?
- Kit (ConvertKit) is primarily designed for freelancers and solo operators.
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