What is the main difference between Kit (ConvertKit) and Drip?

Kit (ConvertKit) is better suited to freelancers and solo operators, while Drip is designed for small to mid-sized businesses. Kit (ConvertKit) has the pricing advantage with a free tier. Choose Kit (ConvertKit) if you need it for teams at the freelancers and solo operators stage and budget-conscious buyers who want to start for free or at lower cost. Choose Drip if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it.

Is Kit (ConvertKit) cheaper than Drip?

Kit (ConvertKit) is cheaper at From $25/mo vs From $39/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.

Is Kit (ConvertKit) or Drip better for small businesses?

Kit (ConvertKit) is better suited to freelancers and solo operators, while Drip is designed for small to mid-sized businesses. If you're a small team, start with Kit (ConvertKit) — you can always migrate as you scale.

Can I switch from Kit (ConvertKit) to Drip?

Yes — most teams can migrate from Kit (ConvertKit) to Drip with a data export/import process. Check whether both tools support CSV or API data export before starting. Drip offers a free trial, so you can test it before cancelling Kit (ConvertKit).

Does Kit (ConvertKit) or Drip offer a free trial?

Drip offers a free trial of 14 days. Kit (ConvertKit) does not currently offer a free trial.

Kit (ConvertKit) vs Drip2026

Kit (ConvertKit)

Email Marketing

The email marketing platform built for creators — bloggers, podcasters, YouTubers, and online course sellers.

Pricing:From $25/mo

Free trial:Not available

Verified:Verified listing

Visit Kit (ConvertKit) ↗Full review →

Drip

Email Marketing

E-commerce email and SMS marketing automation platform for brands serious about lifecycle marketing.

Pricing:From $39/mo

Free trial:14 days

Verified:Verified listing

Visit Drip ↗Full review →

Our Verdict

Kit (ConvertKit) is better suited to freelancers and solo operators, while Drip is designed for small to mid-sized businesses. Kit (ConvertKit) has the pricing advantage with a free tier.

Choose Kit (ConvertKit) if…

teams at the freelancers and solo operators stage and budget-conscious buyers who want to start for free or at lower cost

Choose Drip if…

teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it

Side-by-Side Comparison

Green highlight = advantage on that metric.

Comparison of Kit (ConvertKit) and Drip across pricing, features, and ratings
Feature	Kit (ConvertKit)	Drip
Pricing
Pricing model	Freemium	Subscription
Starting price	$25/mo	$39/mo
Free tier
Free trial		14 days
Ratings & Reviews
User rating	No reviews yet	No reviews yet
Features & Capabilities
Best for	freelancers and solo operators	small to mid-sized businesses
Tracked features	7	7
Company
Founded	2013	2013
Verified listing

Pricing

Pricing model

Kit (ConvertKit)

Freemium

Drip

Subscription

Starting price

Kit (ConvertKit)

$25/mo

Drip

$39/mo

Free tier

Kit (ConvertKit)

Drip

Free trial

Kit (ConvertKit)

Drip

14 days

Ratings & Reviews

User rating

Kit (ConvertKit)

No reviews yet

Drip

No reviews yet

Features & Capabilities

Best for

Kit (ConvertKit)

freelancers and solo operators

Drip

small to mid-sized businesses

Tracked features

Kit (ConvertKit)

Drip

Company

Founded

Kit (ConvertKit)

2013

Drip

2013

Verified listing

Kit (ConvertKit)

Drip

Key Differences

Kit (ConvertKit)

Freemium✓

Pricing model

Drip

Subscription

Kit (ConvertKit)

$25/mo✓

Starting price

Drip

$39/mo

Kit (ConvertKit)

freelancers and solo operators

Target audience

Drip

small to mid-sized businesses

Kit (ConvertKit)

Not available

Free trial

Drip

✓14 days

Kit (ConvertKit) is best for…

✓Freelancers and solo operators

✓Teams that want to start for free

Strengths

Built for creators — bloggers podcasters YouTubers
Free plan up to 10,000 subscribers
Visual automation builder
Sell digital products directly via email

Try Kit (ConvertKit)Full review

Drip is best for…

✓Small to mid-sized businesses (SMBs)

Strengths

Purpose-built for e-commerce
Deep Shopify and WooCommerce integration
Email and SMS in one platform
Revenue attribution reporting

Try Drip Full review

Pricing Comparison

Kit (ConvertKit)

From $25/mo

Free for up to 10,000 subscribers. Creator from $25/month.

Free tierYes

Free trialNo

Open sourceNo

View Kit (ConvertKit) pricing ↗

Drip

From $39/mo

Plans from $39/month for up to 2,500 contacts.

Free tierNo

Free trial14 days

Open sourceNo

View Drip pricing ↗

Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.

Feature Comparison

Only in Kit (ConvertKit)

Email Sequences
Landing Pages
Drip Campaigns

Both tools

Email Marketing
Marketing Automation
List Segmentation
API Access

Only in Drip

SMS Marketing
Abandoned Cart Recovery
Transactional Email

Email Marketing Marketing Automation List Segmentation API Access Email Sequences Landing Pages Drip Campaigns SMS Marketing Abandoned Cart Recovery Transactional Email

Alternatives & More Comparisons

Alternatives to Kit (ConvertKit)

Alternatives to Drip

More comparisons

Frequently Asked Questions

What is the main difference between Kit (ConvertKit) and Drip?: Kit (ConvertKit) is better suited to freelancers and solo operators, while Drip is designed for small to mid-sized businesses. Kit (ConvertKit) has the pricing advantage with a free tier. Choose Kit (ConvertKit) if you need it for teams at the freelancers and solo operators stage and budget-conscious buyers who want to start for free or at lower cost. Choose Drip if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it.
Is Kit (ConvertKit) cheaper than Drip?: Kit (ConvertKit) is cheaper at From $25/mo vs From $39/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
Is Kit (ConvertKit) or Drip better for small businesses?: Kit (ConvertKit) is better suited to freelancers and solo operators, while Drip is designed for small to mid-sized businesses. If you're a small team, start with Kit (ConvertKit) — you can always migrate as you scale.
Can I switch from Kit (ConvertKit) to Drip?: Yes — most teams can migrate from Kit (ConvertKit) to Drip with a data export/import process. Check whether both tools support CSV or API data export before starting. Drip offers a free trial, so you can test it before cancelling Kit (ConvertKit).
Does Kit (ConvertKit) or Drip offer a free trial?: Drip offers a free trial of 14 days. Kit (ConvertKit) does not currently offer a free trial.

Keep Exploring

Tool profiles

More comparisons

Browse category