Omnisend
VerifiedEmail and SMS marketing automation platform built specifically for e-commerce brands.
Freemium
$16/mo
No free trial
SMBs (50–500)
Apr 2026
What is Omnisend?
Omnisend is an e-commerce-first platform combining email, SMS, and push notifications. Natively integrates with Shopify, WooCommerce, and BigCommerce. Pre-built automations for cart abandonment, post-purchase, and welcome series make setup easy. Consistently ranked as a top Mailchimp alternative for online stores.
Key Features
Pricing
freemium
$16/month
Free for up to 250 contacts. Standard from $16/month.
Pricing may have changed. Always verify on the vendor's website.
Who is Omnisend best for?
Best for
Omnisend is designed for small to medium-sized businesses.
Popular in these industries:
Pros & Cons
Pros
- Built for e-commerce
- Pre-built automation workflows
- SMS plus email plus push in one platform
- Native Shopify integration
- Generous free plan
Cons
- Less suited to non-e-commerce
- Advanced automation on higher plans
- SMS credits separate from subscription
Omnisend Alternatives
AWeber
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ActiveCampaign
Direct alternativeAdvanced email marketing and CRM automation platform for businesses serious about customer experience.
Brevo
Direct alternativeAll-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.
Kit (ConvertKit)
Direct alternativeThe email marketing platform built for creators — bloggers, podcasters, YouTubers, and online course sellers.
Klaviyo
Direct alternativeThe e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Constant Contact
Direct alternativeOne of the most trusted email marketing platforms for small businesses and non-profits.
Frequently Asked Questions
- Is Omnisend free?
- Omnisend offers a free tier with limited features. Paid plans start at $16/month for more advanced functionality.
- What is Omnisend used for?
- Email and SMS marketing automation platform built specifically for e-commerce brands.
- Who is Omnisend best for?
- Omnisend is primarily designed for small and medium-sized businesses.
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