ActiveCampaign vs Omnisend2026
ActiveCampaign
Email Marketing
Advanced email marketing and CRM automation platform for businesses serious about customer experience.
Omnisend
Email Marketing
Email and SMS marketing automation platform built specifically for e-commerce brands.
Our Verdict
Omnisend is the more affordable option with a free tier.
Choose ActiveCampaign if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Choose Omnisend if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | ActiveCampaign | Omnisend |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $15/mo | $16/mo |
| Free tier | ||
| Free trial | 14 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 15 | 9 |
| Company | ||
| Founded | 2003 | 2014 |
| Verified listing | ||
Pricing
ActiveCampaign
SubscriptionOmnisend
FreemiumActiveCampaign
$15/moOmnisend
$16/moActiveCampaign
Omnisend
ActiveCampaign
14 daysOmnisend
Ratings & Reviews
ActiveCampaign
No reviews yetOmnisend
No reviews yetFeatures & Capabilities
ActiveCampaign
small to mid-sized businessesOmnisend
small to mid-sized businessesActiveCampaign
15Omnisend
9Company
ActiveCampaign
2003Omnisend
2014ActiveCampaign
Omnisend
Key Differences
ActiveCampaign
Subscription
Omnisend
✓Freemium
ActiveCampaign
14 days✓
Omnisend
Not available
ActiveCampaign
15 tracked features✓
Omnisend
9 tracked features
ActiveCampaign is best for…
Strengths
- Most powerful automation in its price class
- Built-in CRM included
- Predictive sending and content
- Excellent segmentation
Omnisend is best for…
Strengths
- Built for e-commerce
- Pre-built automation workflows
- SMS plus email plus push in one platform
- Native Shopify integration
Pricing Comparison
ActiveCampaign
From $15/mo
Starter plan from $15/month for 1,000 contacts.
Omnisend
From $16/mo
Free for up to 250 contacts. Standard from $16/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in ActiveCampaign
- Email Sequences
- A/B Testing
- Landing Pages
- Contact Management
- Pipeline Management
- Lead Scoring
- Zapier Integration
- Send Time Optimisation
Both tools
- Email Marketing
- SMS Marketing
- Marketing Automation
- Email Templates
- List Segmentation
- Transactional Email
- API Access
Only in Omnisend
- Push Notifications
- Abandoned Cart Recovery
Alternatives & More Comparisons
Alternatives to ActiveCampaign
Alternatives to Omnisend
Frequently Asked Questions
- What is the main difference between ActiveCampaign and Omnisend?
- Omnisend is the more affordable option with a free tier. Choose ActiveCampaign if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose Omnisend if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost.
- Is ActiveCampaign cheaper than Omnisend?
- ActiveCampaign is cheaper at From $15/mo vs From $16/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from ActiveCampaign to Omnisend?
- Yes — most teams can migrate from ActiveCampaign to Omnisend with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
- Does ActiveCampaign or Omnisend offer a free trial?
- ActiveCampaign offers a free trial of 14 days. Omnisend does not currently offer a free trial — check their pricing page for any trial promotions.
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