ActiveCampaign vs Klaviyo2026
ActiveCampaign
Email Marketing
Advanced email marketing and CRM automation platform for businesses serious about customer experience.
Klaviyo
Email Marketing
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Our Verdict
Klaviyo is the more affordable option with a free tier.
Choose ActiveCampaign if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Choose Klaviyo if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $15/mo | $20/mo |
| Free tier | ||
| Free trial | 14 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 15 | 13 |
| Company | ||
| Founded | 2003 | 2012 |
| Verified listing | ||
Pricing
ActiveCampaign
SubscriptionKlaviyo
FreemiumActiveCampaign
$15/moKlaviyo
$20/moActiveCampaign
Klaviyo
ActiveCampaign
14 daysKlaviyo
Ratings & Reviews
ActiveCampaign
No reviews yetKlaviyo
No reviews yetFeatures & Capabilities
ActiveCampaign
small to mid-sized businessesKlaviyo
small to mid-sized businessesActiveCampaign
15Klaviyo
13Company
ActiveCampaign
2003Klaviyo
2012ActiveCampaign
Klaviyo
Key Differences
ActiveCampaign
Subscription
Klaviyo
✓Freemium
ActiveCampaign
$15/mo✓
Klaviyo
$20/mo
ActiveCampaign
14 days✓
Klaviyo
Not available
ActiveCampaign
15 tracked features✓
Klaviyo
13 tracked features
ActiveCampaign is best for…
Strengths
- Most powerful automation in its price class
- Built-in CRM included
- Predictive sending and content
- Excellent segmentation
Klaviyo is best for…
Strengths
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
Pricing Comparison
ActiveCampaign
From $15/mo
Starter plan from $15/month for 1,000 contacts.
Klaviyo
From $20/mo
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in ActiveCampaign
- Email Sequences
- Landing Pages
- Contact Management
- Pipeline Management
- Lead Scoring
- Zapier Integration
Both tools
- Email Marketing
- SMS Marketing
- Marketing Automation
- Email Templates
- A/B Testing
- List Segmentation
- Send Time Optimisation
- Transactional Email
Only in Klaviyo
- Abandoned Cart Recovery
- Drip Campaigns
- Dashboard & Reporting
- Push Notifications
Frequently Asked Questions
- What is the main difference between ActiveCampaign and Klaviyo?
- Klaviyo is the more affordable option with a free tier. Choose ActiveCampaign if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose Klaviyo if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost.
- Is ActiveCampaign cheaper than Klaviyo?
- ActiveCampaign is cheaper at From $15/mo vs From $20/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from ActiveCampaign to Klaviyo?
- Yes — most teams can migrate from ActiveCampaign to Klaviyo with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
- Does ActiveCampaign or Klaviyo offer a free trial?
- ActiveCampaign offers a free trial of 14 days. Klaviyo does not currently offer a free trial — check their pricing page for any trial promotions.