Brevo vs Klaviyo2026
Brevo
Email Marketing
All-in-one marketing platform with email, SMS, WhatsApp, and CRM — the leading Mailchimp alternative in Europe.
Klaviyo
Email Marketing
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Our Verdict
Klaviyo is the more affordable option with a free tier.
Choose Brevo if…
teams at the small to mid-sized businesses stage
Choose Klaviyo if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Brevo | Klaviyo |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $20/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 10 | 13 |
| Company | ||
| Founded | 2012 | 2012 |
| Verified listing | ||
Pricing
Brevo
FreemiumKlaviyo
FreemiumBrevo
$25/moKlaviyo
$20/moBrevo
Klaviyo
Brevo
Klaviyo
Ratings & Reviews
Brevo
No reviews yetKlaviyo
No reviews yetFeatures & Capabilities
Brevo
small to mid-sized businessesKlaviyo
small to mid-sized businessesBrevo
10Klaviyo
13Company
Brevo
2012Klaviyo
2012Brevo
Klaviyo
Key Differences
Brevo
$25/mo
Klaviyo
✓$20/mo
Brevo
10 tracked features
Klaviyo
✓13 tracked features
Brevo is best for…
Strengths
- Priced on sends not contacts — cost-effective for large lists
- Free plan: 300 emails/day to unlimited contacts
- Email SMS WhatsApp and CRM in one platform
- GDPR-focused — popular in Europe
Klaviyo is best for…
Strengths
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
Pricing Comparison
Brevo
From $25/mo
Free for 300 emails/day to unlimited contacts. Starter from $25/month.
Klaviyo
From $20/mo
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Brevo
- Live Chat
- Landing Pages
- Contact Management
Both tools
- Email Marketing
- SMS Marketing
- Marketing Automation
- Email Templates
- List Segmentation
- Transactional Email
- API Access
Only in Klaviyo
- A/B Testing
- Abandoned Cart Recovery
- Drip Campaigns
- Send Time Optimisation
- Dashboard & Reporting
- Push Notifications
Alternatives & More Comparisons
Alternatives to Brevo
Alternatives to Klaviyo
Frequently Asked Questions
- What is the main difference between Brevo and Klaviyo?
- Klaviyo is the more affordable option with a free tier. Choose Brevo if you need it for teams at the small to mid-sized businesses stage. Choose Klaviyo if you need it for teams at the small to mid-sized businesses stage.
- Is Brevo cheaper than Klaviyo?
- Klaviyo is cheaper at From $20/mo vs From $25/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Brevo to Klaviyo?
- Yes — most teams can migrate from Brevo to Klaviyo with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.
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