Mailchimp vs Omnisend2026
Mailchimp
Email Marketing
The world's most popular email marketing platform with automation, landing pages, and a website builder.
Omnisend
Email Marketing
Email and SMS marketing automation platform built specifically for e-commerce brands.
Our Verdict
Mailchimp has the pricing advantage with a free tier.
Choose Mailchimp if…
teams at the small to mid-sized businesses stage
Choose Omnisend if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Mailchimp | Omnisend |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Starting price | $13/mo | $16/mo |
| Free tier | ||
| Free trial | ||
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 11 | 9 |
| Company | ||
| Founded | 2001 | 2014 |
| Verified listing | ||
Pricing
Mailchimp
FreemiumOmnisend
FreemiumMailchimp
$13/moOmnisend
$16/moMailchimp
Omnisend
Mailchimp
Omnisend
Ratings & Reviews
Mailchimp
No reviews yetOmnisend
No reviews yetFeatures & Capabilities
Mailchimp
small to mid-sized businessesOmnisend
small to mid-sized businessesMailchimp
11Omnisend
9Company
Mailchimp
2001Omnisend
2014Mailchimp
Omnisend
Key Differences
Mailchimp
$13/mo✓
Omnisend
$16/mo
Mailchimp
11 tracked features✓
Omnisend
9 tracked features
Mailchimp is best for…
Strengths
- Very easy for beginners
- Generous free plan
- Huge template library
- Strong e-commerce integrations
Omnisend is best for…
Strengths
- Built for e-commerce
- Pre-built automation workflows
- SMS plus email plus push in one platform
- Native Shopify integration
Pricing Comparison
Mailchimp
From $13/mo
Free for up to 500 contacts. Essentials from $13/month.
Omnisend
From $16/mo
Free for up to 250 contacts. Standard from $16/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Mailchimp
- A/B Testing
- Landing Pages
- Pop-ups & Forms
- Zapier Integration
- Social Scheduling
Both tools
- Email Marketing
- Marketing Automation
- Email Templates
- List Segmentation
- Transactional Email
- API Access
Only in Omnisend
- SMS Marketing
- Push Notifications
- Abandoned Cart Recovery
Frequently Asked Questions
- What is the main difference between Mailchimp and Omnisend?
- Mailchimp has the pricing advantage with a free tier. Choose Mailchimp if you need it for teams at the small to mid-sized businesses stage. Choose Omnisend if you need it for teams at the small to mid-sized businesses stage.
- Is Mailchimp cheaper than Omnisend?
- Mailchimp is cheaper at From $13/mo vs From $16/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Mailchimp to Omnisend?
- Yes — most teams can migrate from Mailchimp to Omnisend with a data export/import process. Check whether both tools support CSV or API data export before starting. It's advisable to run both tools in parallel for a short period to verify your data migrated correctly.