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WooCommerce

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The world's most widely used e-commerce plugin — powers 30% of all online stores on WordPress.

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Pricing

Free

Starting price

Always free

Free trial

N/A — it's free

Best for

All company sizes

Data verified

Apr 2026

What is WooCommerce?

WooCommerce is a free, open-source e-commerce plugin for WordPress that powers over 30% of all online stores globally. It transforms any WordPress site into a fully functional online store with product listings, shopping cart, checkout, payment processing, shipping, and tax management. WooCommerce's extensibility is its biggest strength — thousands of free and premium extensions add subscriptions, bookings, memberships, B2B pricing, and virtually any e-commerce functionality imaginable. While WooCommerce itself is free, hosting, premium extensions, and payment processing costs add up. It requires more technical knowledge than Shopify but offers significantly more flexibility.

Pricing

free

Free

Plugin is free. Requires WordPress hosting. Extensions and themes cost extra.

See current pricing on WooCommerce

Pricing may have changed. Always verify on the vendor's website.

Who is WooCommerce best for?

Popular in these industries:

Retail & E-commerceE-commerce

Pros & Cons

Pros

  • Free to install
  • Powers 30% of all online stores
  • Unlimited customisation via extensions
  • Full ownership of your store and data
  • Huge developer and designer ecosystem

Cons

  • Requires WordPress — not a standalone platform
  • Total cost higher than it appears
  • Needs ongoing maintenance and updates
  • Technical knowledge helpful for advanced setup

Frequently Asked Questions

Is WooCommerce free?
Yes, WooCommerce is completely free to use.
What is WooCommerce used for?
The world's most widely used e-commerce plugin — powers 30% of all online stores on WordPress.

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