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Shopify

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The world's leading e-commerce platform for building and scaling an online store.

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Pricing

Subscription

Starting price

$29/mo

Free trial

3-day trial

Best for

All company sizes

Data verified

Apr 2026

What is Shopify?

Shopify powers over 4.6 million online stores in 175 countries and is the default choice for anyone launching or scaling an e-commerce business. It provides everything needed to sell online — a customisable storefront, secure checkout, payment processing (Shopify Payments), inventory management, shipping tools, and a vast app ecosystem of 8,000+ integrations. Shopify scales from a first side hustle to a global brand: it powers Gymshark, Allbirds, Heinz, and thousands of DTC brands. Shopify POS extends selling to retail locations. Shopify Plus serves enterprise merchants with advanced automation, dedicated support, and custom checkout capabilities.

Key Features

Pricing

subscription

$29/month

3-day free trial

Basic plan from $29/month. Shopify at $79/month. Advanced at $299/month.

See current pricing on Shopify

Pricing may have changed. Always verify on the vendor's website.

Who is Shopify best for?

Pros & Cons

Pros

  • Powers 4.6M+ stores worldwide
  • 8,000+ app integrations
  • Built-in payment processing
  • Excellent POS for omnichannel
  • Scales from startup to enterprise

Cons

  • Transaction fees unless using Shopify Payments
  • Theme customisation requires Liquid knowledge
  • Apps add up cost quickly
  • Not ideal for digital-only or service businesses

Frequently Asked Questions

Does Shopify offer a free trial?
Yes, Shopify offers a 3-day free trial. No credit card required in most cases.
What is Shopify used for?
The world's leading e-commerce platform for building and scaling an online store.

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