Ahrefs vs Moz Pro2026
Ahrefs
SEO Tools
The most powerful SEO toolset for backlink analysis, keyword research, and competitive intelligence.
Moz Pro
SEO Tools
SEO software with keyword research, rank tracking, link building, and site audits.
Our Verdict
Moz Pro is the more affordable option.
Choose Moz Pro if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Ahrefs | Moz Pro |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Starting price | $129/mo | $99/mo |
| Free tier | ||
| Free trial | 30 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | teams of all sizes | small to mid-sized businesses |
| Tracked features | 7 | 6 |
| Company | ||
| Founded | 2010 | 2004 |
| Verified listing | ||
Pricing
Ahrefs
SubscriptionMoz Pro
SubscriptionAhrefs
$129/moMoz Pro
$99/moAhrefs
Moz Pro
Ahrefs
Moz Pro
30 daysRatings & Reviews
Ahrefs
No reviews yetMoz Pro
No reviews yetFeatures & Capabilities
Ahrefs
teams of all sizesMoz Pro
small to mid-sized businessesAhrefs
7Moz Pro
6Company
Ahrefs
2010Moz Pro
2004Ahrefs
Moz Pro
Key Differences
Ahrefs
$129/mo
Moz Pro
✓$99/mo
Ahrefs
Not available
Moz Pro
✓30 days
Ahrefs is best for…
Strengths
- Most accurate backlink database available
- 28B+ keyword database across 10 search engines
- Best-in-class competitor content analysis
- Content Gap tool finds quick wins
Moz Pro is best for…
Strengths
- Industry-standard Domain Authority metric
- Beginner-friendly interface
- 30-day free trial
- Excellent community and learning resources
Pricing Comparison
Ahrefs
From $129/mo
Lite plan from $129/month. Standard at $249/month. Annual billing saves 2 months.
Moz Pro
From $99/mo
Starter plan at $99/month. Annual billing saves 20%.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Ahrefs
- Dashboard & Reporting
Both tools
- Keyword Research
- Rank Tracking
- Backlink Analysis
- Site Audit
- Competitor Analysis
- API Access
Frequently Asked Questions
- What is the main difference between Ahrefs and Moz Pro?
- Moz Pro is the more affordable option.
- Is Ahrefs cheaper than Moz Pro?
- Moz Pro is cheaper at From $99/mo vs From $129/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Ahrefs to Moz Pro?
- Yes — most teams can migrate from Ahrefs to Moz Pro with a data export/import process. Check whether both tools support CSV or API data export before starting. Moz Pro offers a free trial, so you can test it before cancelling Ahrefs.
- Does Ahrefs or Moz Pro offer a free trial?
- Moz Pro offers a free trial of 30 days. Ahrefs does not currently offer a free trial.