Subscription
$99/mo
30-day trial
SMBs (50–500)
Apr 2026
What is Moz Pro?
Moz Pro is one of the most respected SEO platforms, known for its Domain Authority metric which has become an industry standard. Includes keyword research, rank tracking, on-page guidance, backlink analysis, and site audits. The MozBar browser extension and beginner-friendly interface make it popular with new SEO practitioners.
Key Features
Pricing
subscription
$99/month
Starter plan at $99/month. Annual billing saves 20%.
Pricing may have changed. Always verify on the vendor's website.
Who is Moz Pro best for?
Best for
Moz Pro is designed for small to medium-sized businesses.
Popular in these industries:
Pros & Cons
Pros
- Industry-standard Domain Authority metric
- Beginner-friendly interface
- 30-day free trial
- Excellent community and learning resources
- Strong local SEO with Moz Local
Cons
- Smaller keyword database than Semrush
- Rank tracking limited on entry plans
- Slower to add new features
Moz Pro Alternatives
Semrush
Direct alternativeThe industry-leading SEO and digital marketing platform for keyword research, site audits, and competitor analysis.
Serpstat
Direct alternativeAll-in-one SEO platform for keyword research, rank tracking, and competitor intelligence.
Ubersuggest
Direct alternativeAffordable SEO tool with keyword research, competitor analysis, and content ideas for small businesses.
Ahrefs
Direct alternativeThe most powerful SEO toolset for backlink analysis, keyword research, and competitive intelligence.
Frequently Asked Questions
- Does Moz Pro offer a free trial?
- Yes, Moz Pro offers a 30-day free trial. No credit card required in most cases.
- What is Moz Pro used for?
- SEO software with keyword research, rank tracking, link building, and site audits.
- Who is Moz Pro best for?
- Moz Pro is primarily designed for small and medium-sized businesses.
Related Tools
Ahrefs
The most powerful SEO toolset for backlink analysis, keyword research, and competitive intelligence.
Semrush
The industry-leading SEO and digital marketing platform for keyword research, site audits, and competitor analysis.
Sprout Social
Enterprise social media management platform with deep analytics, social listening, and CRM integration.
Hotjar
Heatmaps, session recordings, and feedback surveys that show how real users experience your website.
Crazy Egg
Website optimisation platform with heatmaps, A/B testing, and traffic analysis tools.
Hootsuite
The most widely used social media management platform for scheduling, analytics, and team collaboration.