Moz Pro vs Serpstat2026
Moz Pro
SEO Tools
SEO software with keyword research, rank tracking, link building, and site audits.
Serpstat
SEO Tools
All-in-one SEO platform for keyword research, rank tracking, and competitor intelligence.
Our Verdict
Serpstat is the more affordable option.
Choose Moz Pro if…
teams at the small to mid-sized businesses stage
Choose Serpstat if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Moz Pro | Serpstat |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Starting price | $99/mo | $59/mo |
| Free tier | ||
| Free trial | 30 days | 7 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | small to mid-sized businesses |
| Tracked features | 6 | 6 |
| Company | ||
| Founded | 2004 | 2013 |
| Verified listing | ||
Pricing
Moz Pro
SubscriptionSerpstat
SubscriptionMoz Pro
$99/moSerpstat
$59/moMoz Pro
Serpstat
Moz Pro
30 daysSerpstat
7 daysRatings & Reviews
Moz Pro
No reviews yetSerpstat
No reviews yetFeatures & Capabilities
Moz Pro
small to mid-sized businessesSerpstat
small to mid-sized businessesMoz Pro
6Serpstat
6Company
Moz Pro
2004Serpstat
2013Moz Pro
Serpstat
Key Differences
Moz Pro
$99/mo
Serpstat
✓$59/mo
Moz Pro is best for…
Strengths
- Industry-standard Domain Authority metric
- Beginner-friendly interface
- 30-day free trial
- Excellent community and learning resources
Serpstat is best for…
Strengths
- Cost-effective vs Semrush
- Strong international SEO
- Good agency features
- White-label reporting
Pricing Comparison
Moz Pro
From $99/mo
Starter plan at $99/month. Annual billing saves 20%.
Serpstat
From $59/mo
Individual plan from $59/month billed annually.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Both tools
- Keyword Research
- Rank Tracking
- Backlink Analysis
- Site Audit
- Competitor Analysis
- API Access
Alternatives & More Comparisons
Alternatives to Moz Pro
Alternatives to Serpstat
More comparisons
Frequently Asked Questions
- What is the main difference between Moz Pro and Serpstat?
- Serpstat is the more affordable option. Choose Moz Pro if you need it for teams at the small to mid-sized businesses stage. Choose Serpstat if you need it for teams at the small to mid-sized businesses stage.
- Is Moz Pro cheaper than Serpstat?
- Serpstat is cheaper at From $59/mo vs From $99/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Moz Pro to Serpstat?
- Yes — most teams can migrate from Moz Pro to Serpstat with a data export/import process. Check whether both tools support CSV or API data export before starting. Serpstat offers a free trial, so you can test it before cancelling Moz Pro.
- Does Moz Pro or Serpstat offer a free trial?
- Both Moz Pro (30 days) and Serpstat (7 days) offer free trials. Try both before committing.