Mailchimp vs Semrush2026
Mailchimp
Email Marketing
The world's most popular email marketing platform with automation, landing pages, and a website builder.
Semrush
SEO Tools
The industry-leading SEO and digital marketing platform for keyword research, site audits, and competitor analysis.
Our Verdict
Mailchimp has the pricing advantage with a free tier.
Choose Mailchimp if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Choose Semrush if…
teams that need more power and don't mind paying for it
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Mailchimp | Semrush |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Starting price | $13/mo | $140/mo |
| Free tier | ||
| Free trial | 7 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | teams of all sizes |
| Tracked features | 11 | 10 |
| Company | ||
| Founded | 2001 | 2008 |
| Verified listing | ||
Pricing
Mailchimp
FreemiumSemrush
SubscriptionMailchimp
$13/moSemrush
$140/moMailchimp
Semrush
Mailchimp
Semrush
7 daysRatings & Reviews
Mailchimp
No reviews yetSemrush
No reviews yetFeatures & Capabilities
Mailchimp
small to mid-sized businessesSemrush
teams of all sizesMailchimp
11Semrush
10Company
Mailchimp
2001Semrush
2008Mailchimp
Semrush
Key Differences
Mailchimp
Freemium✓
Semrush
Subscription
Mailchimp
$13/mo✓
Semrush
$140/mo
Mailchimp
Not available
Semrush
✓7 days
Mailchimp is best for…
Strengths
- Very easy for beginners
- Generous free plan
- Huge template library
- Strong e-commerce integrations
Semrush is best for…
Strengths
- Most complete SEO data available
- Covers SEO PPC content and social
- 25B keyword database
- Unmatched competitive intelligence
Pricing Comparison
Mailchimp
From $13/mo
Free for up to 500 contacts. Essentials from $13/month.
Semrush
From $139.95/mo
Pro plan at $139.95/month. Annual billing saves 17%.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Mailchimp
- Email Marketing
- Email Templates
- A/B Testing
- List Segmentation
- Landing Pages
- Marketing Automation
- Pop-ups & Forms
- Transactional Email
Both tools
- Social Scheduling
- API Access
Only in Semrush
- Keyword Research
- Rank Tracking
- Backlink Analysis
- Site Audit
- Competitor Analysis
- Social Analytics
- Dashboard & Reporting
- Content Calendar
Frequently Asked Questions
- What is the main difference between Mailchimp and Semrush?
- Mailchimp has the pricing advantage with a free tier. Choose Mailchimp if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost. Choose Semrush if you need it for teams that need more power and don't mind paying for it.
- Is Mailchimp cheaper than Semrush?
- Mailchimp is cheaper at From $13/mo vs From $139.95/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Mailchimp to Semrush?
- Yes — most teams can migrate from Mailchimp to Semrush with a data export/import process. Check whether both tools support CSV or API data export before starting. Semrush offers a free trial, so you can test it before cancelling Mailchimp.
- Does Mailchimp or Semrush offer a free trial?
- Semrush offers a free trial of 7 days. Mailchimp does not currently offer a free trial.