Semrush vs Serpstat2026
Semrush
SEO Tools
The industry-leading SEO and digital marketing platform for keyword research, site audits, and competitor analysis.
Serpstat
SEO Tools
All-in-one SEO platform for keyword research, rank tracking, and competitor intelligence.
Our Verdict
Serpstat is the more affordable option.
Choose Serpstat if…
teams at the small to mid-sized businesses stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Semrush | Serpstat |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Starting price | $140/mo | $59/mo |
| Free tier | ||
| Free trial | 7 days | 7 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | teams of all sizes | small to mid-sized businesses |
| Tracked features | 10 | 6 |
| Company | ||
| Founded | 2008 | 2013 |
| Verified listing | ||
Pricing
Semrush
SubscriptionSerpstat
SubscriptionSemrush
$140/moSerpstat
$59/moSemrush
Serpstat
Semrush
7 daysSerpstat
7 daysRatings & Reviews
Semrush
No reviews yetSerpstat
No reviews yetFeatures & Capabilities
Semrush
teams of all sizesSerpstat
small to mid-sized businessesSemrush
10Serpstat
6Company
Semrush
2008Serpstat
2013Semrush
Serpstat
Key Differences
Semrush
$140/mo
Serpstat
✓$59/mo
Semrush
10 tracked features✓
Serpstat
6 tracked features
Semrush is best for…
Strengths
- Most complete SEO data available
- Covers SEO PPC content and social
- 25B keyword database
- Unmatched competitive intelligence
Serpstat is best for…
Strengths
- Cost-effective vs Semrush
- Strong international SEO
- Good agency features
- White-label reporting
Pricing Comparison
Semrush
From $139.95/mo
Pro plan at $139.95/month. Annual billing saves 17%.
Serpstat
From $59/mo
Individual plan from $59/month billed annually.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Semrush
- Social Scheduling
- Social Analytics
- Dashboard & Reporting
- Content Calendar
Both tools
- Keyword Research
- Rank Tracking
- Backlink Analysis
- Site Audit
- Competitor Analysis
- API Access
Alternatives & More Comparisons
Alternatives to Semrush
Alternatives to Serpstat
More comparisons
Frequently Asked Questions
- What is the main difference between Semrush and Serpstat?
- Serpstat is the more affordable option.
- Is Semrush cheaper than Serpstat?
- Serpstat is cheaper at From $59/mo vs From $139.95/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Semrush to Serpstat?
- Yes — most teams can migrate from Semrush to Serpstat with a data export/import process. Check whether both tools support CSV or API data export before starting. Serpstat offers a free trial, so you can test it before cancelling Semrush.
- Does Semrush or Serpstat offer a free trial?
- Both Semrush (7 days) and Serpstat (7 days) offer free trials. Try both before committing.