Klaviyo vs Shopify2026
Klaviyo
Email Marketing
The e-commerce email and SMS marketing platform used by 150,000+ Shopify and DTC brands.
Shopify
Web Hosting
The world's leading e-commerce platform for building and scaling an online store.
Our Verdict
Klaviyo has the pricing advantage with a free tier.
Choose Klaviyo if…
teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost
Choose Shopify if…
teams that need more power and don't mind paying for it
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Klaviyo | Shopify |
|---|---|---|
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Starting price | $20/mo | $29/mo |
| Free tier | ||
| Free trial | 3 days | |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | teams of all sizes |
| Tracked features | 13 | 14 |
| Company | ||
| Founded | 2012 | 2006 |
| Verified listing | ||
Pricing
Klaviyo
FreemiumShopify
SubscriptionKlaviyo
$20/moShopify
$29/moKlaviyo
Shopify
Klaviyo
Shopify
3 daysRatings & Reviews
Klaviyo
No reviews yetShopify
No reviews yetFeatures & Capabilities
Klaviyo
small to mid-sized businessesShopify
teams of all sizesKlaviyo
13Shopify
14Company
Klaviyo
2012Shopify
2006Klaviyo
Shopify
Key Differences
Klaviyo
Freemium✓
Shopify
Subscription
Klaviyo
$20/mo✓
Shopify
$29/mo
Klaviyo
Not available
Shopify
✓3 days
Klaviyo is best for…
Strengths
- Best e-commerce data integration of any email platform
- Pre-built revenue-generating flows
- Predictive analytics for LTV and churn
- Email and SMS in one platform
Shopify is best for…
Strengths
- Powers 4.6M+ stores worldwide
- 8,000+ app integrations
- Built-in payment processing
- Excellent POS for omnichannel
Pricing Comparison
Klaviyo
From $20/mo
Free for up to 250 contacts. Email from $20/month for 500 contacts.
Shopify
From $29/mo
Basic plan from $29/month. Shopify at $79/month. Advanced at $299/month.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Klaviyo
- Email Marketing
- SMS Marketing
- Marketing Automation
- Email Templates
- A/B Testing
- List Segmentation
- Drip Campaigns
- Send Time Optimisation
Both tools
- Abandoned Cart Recovery
- API Access
Only in Shopify
- Online Store
- Payment Processing
- Inventory Management
- Product Reviews
- POS System
- Shipping Management
- Loyalty Programmes
- Website Builder
Frequently Asked Questions
- What is the main difference between Klaviyo and Shopify?
- Klaviyo has the pricing advantage with a free tier. Choose Klaviyo if you need it for teams at the small to mid-sized businesses stage and budget-conscious buyers who want to start for free or at lower cost. Choose Shopify if you need it for teams that need more power and don't mind paying for it.
- Is Klaviyo cheaper than Shopify?
- Klaviyo is cheaper at From $20/mo vs From $29/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Klaviyo to Shopify?
- Yes — most teams can migrate from Klaviyo to Shopify with a data export/import process. Check whether both tools support CSV or API data export before starting. Shopify offers a free trial, so you can test it before cancelling Klaviyo.
- Does Klaviyo or Shopify offer a free trial?
- Shopify offers a free trial of 3 days. Klaviyo does not currently offer a free trial.