Moz Pro vs Similarweb2026
Moz Pro
SEO Tools
SEO software with keyword research, rank tracking, link building, and site audits.
Similarweb
Analytics
Digital intelligence platform for website traffic analysis and competitive research.
Our Verdict
Similarweb is the more affordable option with a free tier.
Choose Moz Pro if…
teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it
Choose Similarweb if…
budget-conscious buyers who want to start for free or at lower cost
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Moz Pro | Similarweb |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Starting price | $99/mo | $149/mo |
| Free tier | ||
| Free trial | 30 days | 7 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | teams of all sizes |
| Tracked features | 6 | 5 |
| Company | ||
| Founded | 2004 | 2007 |
| Verified listing | ||
Pricing
Moz Pro
SubscriptionSimilarweb
FreemiumMoz Pro
$99/moSimilarweb
$149/moMoz Pro
Similarweb
Moz Pro
30 daysSimilarweb
7 daysRatings & Reviews
Moz Pro
No reviews yetSimilarweb
No reviews yetFeatures & Capabilities
Moz Pro
small to mid-sized businessesSimilarweb
teams of all sizesMoz Pro
6Similarweb
5Company
Moz Pro
2004Similarweb
2007Moz Pro
Similarweb
Key Differences
Moz Pro
Subscription
Similarweb
✓Freemium
Moz Pro
$99/mo✓
Similarweb
$149/mo
Moz Pro is best for…
Strengths
- Industry-standard Domain Authority metric
- Beginner-friendly interface
- 30-day free trial
- Excellent community and learning resources
Similarweb is best for…
Strengths
- Traffic data for any website
- Comprehensive competitive intelligence
- Industry benchmarking
- API access on enterprise plans
Pricing Comparison
Moz Pro
From $99/mo
Starter plan at $99/month. Annual billing saves 20%.
Similarweb
From $149/mo
Free limited access. Starter from $149/month billed annually.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Moz Pro
- Rank Tracking
- Backlink Analysis
- Site Audit
Both tools
- Competitor Analysis
- API Access
- Keyword Research
Only in Similarweb
- Web Analytics
- Dashboard & Reporting
Frequently Asked Questions
- What is the main difference between Moz Pro and Similarweb?
- Similarweb is the more affordable option with a free tier. Choose Moz Pro if you need it for teams at the small to mid-sized businesses stage and teams that need more power and don't mind paying for it. Choose Similarweb if you need it for budget-conscious buyers who want to start for free or at lower cost.
- Is Moz Pro cheaper than Similarweb?
- Moz Pro is cheaper at From $99/mo vs From $149/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Moz Pro to Similarweb?
- Yes — most teams can migrate from Moz Pro to Similarweb with a data export/import process. Check whether both tools support CSV or API data export before starting. Similarweb offers a free trial, so you can test it before cancelling Moz Pro.
- Does Moz Pro or Similarweb offer a free trial?
- Both Moz Pro (30 days) and Similarweb (7 days) offer free trials. Try both before committing.