Keap vs Salesforce2026
Keap
CRM
CRM and marketing automation platform for small businesses — formerly Infusionsoft.
Salesforce
CRM
The world's #1 CRM platform — the enterprise standard for sales, service, and marketing automation.
Our Verdict
Salesforce is the more affordable option.
Choose Keap if…
teams at the small to mid-sized businesses stage
Choose Salesforce if…
teams at the mid-market companies stage
Side-by-Side Comparison
Green highlight = advantage on that metric.
| Feature | Keap | Salesforce |
|---|---|---|
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Starting price | $299/mo | $25/mo |
| Free tier | ||
| Free trial | 14 days | 30 days |
| Ratings & Reviews | ||
| User rating | No reviews yet | No reviews yet |
| Features & Capabilities | ||
| Best for | small to mid-sized businesses | mid-market companies |
| Tracked features | 9 | 14 |
| Company | ||
| Founded | 2001 | 1999 |
| Verified listing | ||
Pricing
Keap
SubscriptionSalesforce
SubscriptionKeap
$299/moSalesforce
$25/moKeap
Salesforce
Keap
14 daysSalesforce
30 daysRatings & Reviews
Keap
No reviews yetSalesforce
No reviews yetFeatures & Capabilities
Keap
small to mid-sized businessesSalesforce
mid-market companiesKeap
9Salesforce
14Company
Keap
2001Salesforce
1999Keap
Salesforce
Key Differences
Keap
$299/mo
Salesforce
✓$25/mo
Keap
9 tracked features
Salesforce
✓14 tracked features
Keap is best for…
Strengths
- Powerful marketing automation for service businesses
- CRM email invoicing and payments in one
- Long-standing platform with large community
- Good for complex nurture sequences
Salesforce is best for…
Strengths
- World's most comprehensive CRM ecosystem
- 7,000+ AppExchange integrations
- Einstein AI across all products
- Scales to any company size
Pricing Comparison
Keap
From $299/mo
Pro plan from $299/month for 2 users and 1,500 contacts.
Salesforce
From $25/mo
Starter Suite from $25/user/month. Professional from $80/user/month. Billed annually.
Pricing information is verified periodically. Visit each vendor's pricing page for current rates and plan details.
Feature Comparison
Only in Keap
- Email Marketing
- Marketing Automation
- Landing Pages
- Invoicing
- Payment Processing
Both tools
- Contact Management
- Pipeline Management
- Email Sequences
- Workflow Automation
Only in Salesforce
- Lead Scoring
- Sales Forecasting
- Dashboard & Reporting
- API Access
- SSO / SAML
- Deal Management
- Call Recording
- AI Writing
Alternatives & More Comparisons
Alternatives to Keap
Alternatives to Salesforce
Frequently Asked Questions
- What is the main difference between Keap and Salesforce?
- Salesforce is the more affordable option. Choose Keap if you need it for teams at the small to mid-sized businesses stage. Choose Salesforce if you need it for teams at the mid-market companies stage.
- Is Keap cheaper than Salesforce?
- Salesforce is cheaper at From $25/mo vs From $299/mo. Note that pricing tiers vary — check each vendor's current pricing page for up-to-date details.
- Can I switch from Keap to Salesforce?
- Yes — most teams can migrate from Keap to Salesforce with a data export/import process. Check whether both tools support CSV or API data export before starting. Salesforce offers a free trial, so you can test it before cancelling Keap.
- Does Keap or Salesforce offer a free trial?
- Both Keap (14 days) and Salesforce (30 days) offer free trials. Try both before committing.